No Image

Welcome to The Alternative Board

Explore how our Peer Board & Coaching franchise model
can take your career to the next level.

Joe Zente  (
"The Alternative Board is an extremely unique franchise. In addition to providing predictable revenue streams, TAB also offers extreme flexibility. For the seasoned consultant, TAB will open up many new income opportunities. For the business expert seeking a new career in consulting or coaching, TAB provides great tools and processes to make a smooth transition."

Having run eight companies, founded six and sold two, and facilitated over 400 CEO Board Meetings, Joe Zente understands entrepreneurs.  President/CEO of TAB-Austin, Joe has helped hundreds of highly successful entrepreneurs and corporate CEOs and thousands of sales professionals exceed their personal and business goals.

Joe leverages his Formula for achieving great things via Individual Responsibility combined with Effective Processes, Execution, Communication and Teamwork as he helps his 58 TAB members and other business owners in the key aspects of leading a prosperous, growing business.

Bob Marro (
"Once I become a TAB franchisee, I knew that this is exactly what I wanted to do for the rest of my career. I love helping business owners achieve their full potential. The support from corporate has been outstanding. I feel very fortunate to be able to do what I love and make a great income along the way. "

Bob Marro is the owner of TAB Denver DTC and two other businesses in the Denver Metro area.  Bob’s experience as a private consultant -- performing in-depth analysis on sales and marketing, operations, human resources, and operational financial tied to performance for over 300 businesses -- and as a Senior Manager of Wholesale at a Fortune 100 Telecom Company -- where he won numerous awards as the top performing region in the company-- gives him a unique insight into the strains and opportunities of small and medium sized privately held companies. 

Bob believes in both action and results, and he fully understands the issues and opportunities of privately held businesses.  He is excited about being able to apply his experience with his 24 TAB members.

Jackie Gernaey (
"When I heard about The Alternative Board one of the things that really intrigued me was that when you’re talking about many smaller clients who give you recurring revenue every month, what happens is that it totally flattens your revenue and you have a base as opposed to consulting revenue when you have ups and downs.TAB is also so much more fun than doing consulting projects!"

In the corporate world, Jacquelyn Gernaey was the first woman to be promoted to President of a 200-employee, $25 million division of American Home Products, a then $8.5 billion corporation. This experience, in addition to time she spent in Business Development, running a 21 person marketing department, and in sales make her well qualified to help small businesses succeed.

In 1999 Jackie became the first woman to purchase a franchise in The Alternative Board, developing successful business owners and empowering them to achieve the economic success and personal life they want. She now has over 90 business owner members on Long Island.   To expand her help to business owners outside of the Long Island market, in 2012 she started Business Franchise Success LLC with partner Rob Fishman, to serve as TAB Area Developer in the New England and Long Island area.

Jackie sees her focus on helping small businesses succeed as a personal mission and her way to give back to the business community.

Bernie Moscovitz (
"TAB, when I purchased my franchise, represented for me and still represents the best of all possible ways to create what I call a “lifestyle enterprise”. It enables me to control my hours; to use my accumulated expertise to the benefit of others (a very important part of my Personal Vision); to earn a very solid monthly income to supplement and (of necessity) strengthen my “retirement” accounts. Most importantly, it challenges my mind and my competitive spirit on a daily basis. It gives me freedom without boredom."

Bernie Moscovitz is President of EBA, Inc., a firm specializing in strategic marketing consultation and direction for business, industry and non-profits located in Beaufort, South Carolina. Prior to founding EBA, Bernie served as CEO of America’s second largest charity, and he held a top executive position in one Canadian and two multi-national ad agencies, where he played a pivotal role in the successes of international airlines, hotel and car rental companies, the nation’s largest consumer products companies, financial institutions and scores of small businesses.

As Area Developer for TAB LowCountry, Bernie leverages his 35+ years of experience in strategy development and implementation, team-building, executive and motivational training, and all aspects of marketing and communications to help his 61 TAB members achieve more productivity, profitability, and personal fulfillment. 


Learn more about benefits & a day in the life of a TAB Business Owner.